Job Description

More than just a recruitment company. At PRTR, we have been a part of our customer's success for 30 years as their total HR solutions partner. With 550 dedicated professionals and over 15,000 outsourced staff, we will continue to carry out our mission to develop a better career, a better life, and a better society, and thrive to become the No.1 people solutions organization in Southeast Asia.

Job Summary

We are looking for an innovative and strategic Brand Manager to lead the brand’s growth and positioning in Thailand’s dynamic fashion market. This role is ideal for a fashion-forward professional with expertise in brand strategy, marketing, and consumer engagement. The Brand Manager will oversee all branding initiatives, from campaign development to in-store experience, ensuring a consistent and appealing brand image that resonates with our target audience and drives market expansion.

Key Responsibilities

• Brand Strategy: Developing and executing brand strategies to enhance brand awareness, drive customer loyalty, and increase market share in Thailand.
• Campaign Management: Planning and coordinating multi-channel marketing campaigns, including digital, print, and in-store promotions, to maximize brand exposure and achieve sales targets.
• Market Analysis: Conducting market research to understand customer demographics, fashion trends, and competitor activities. Leveraging insights to adjust brand strategies and offerings.
• Product Launches: Leading product launch strategies, working closely with merchandising and marketing teams to ensure the successful rollout and promotion of new collections.
• Collaboration: Working with cross-functional teams, including sales, merchandising, and design, to align brand objectives and ensure cohesive messaging across all touchpoints.
• Budget Management: Overseeing the brand marketing budget, ensuring efficient allocation of resources for maximum impact.
• Customer Engagement: Developing and implement strategies to enhance customer engagement, loyalty, and retention through events, digital engagement, and personalized shopping experiences.
• Brand Positioning: Ensuring consistent brand messaging and visual identity across all channels, from advertising and social media to in-store displays.

Requirements

• Education: Bachelor’s degree in Marketing, Business, Fashion Management, or a related field.
• Experience: Minimum of 3 years of experience in brand management or marketing within the fashion or retail sector.
• Skills
  • Strong analytical skills with a deep understanding of market trends and consumer behaviour.
  • Excellent communication and presentation skills.
  • Proficiency in digital marketing, social media, and e-commerce strategies.
  • Creative mindset with an eye for fashion and design trends.
  • Strong project management and organizational abilities.
• Languages: Fluent in Thai; proficiency in English.