Job title: Strategic Marketing Team Leader (Premium Gift, Thugkru)
Job type: Permanent
Emp type: Full-time
Industry: Toys & Gifts
Functional Expertise: Sales/ Business Development
Salary type: Monthly
Salary from: THB ฿30,000.00
Salary to: THB ฿60,000.00
Location: Bang Khun Thian, Bangkok 10150, Thailand
Job published: 2025-04-08
Job ID: 134015
Contact name: Jirunya Marntree

Job Description

Our client specializes in premium corporate gifting and custom printing solutions, offering tailored products that elevate brand presence and strengthen business relationships. With a focus on quality, innovation, and seamless service, they provide end-to-end solutions for businesses across various industries.

Key Responsibilities

Strategic Planning & Leadership

  • Develop and implement short-term and long-term marketing strategies aligned with the company’s growth objectives, aiming to scale profitability from 150K to 1.5M.
  • Work closely with the CEO, Sales Director, and Product teams to align marketing initiatives with the company’s overall expansion strategy.
  • Lead and manage the marketing department, overseeing teams specializing in Branding, Performance Marketing, Content Development, and Design.

Performance Marketing & Demand Generation

  • Design and execute result-driven marketing plans, focusing on lead generation, conversion rate optimization, customer acquisition cost (CAC), and return on investment (ROI).
  • Develop and manage a structured marketing funnel, covering all phases from brand awareness to customer retention.
  • Ensure efficient budget allocation across online and offline channels while continuously monitoring key performance indicators (KPIs).

Brand Development & Market Positioning

  • Establish the company as a leading provider of Premium Corporate Gifting & Custom Printing Solutions.
  • Oversee the creation and execution of brand messaging, creative campaigns, and marketing materials to enhance brand visibility and differentiation.

Multi-Channel Marketing Management

  • Supervise a comprehensive omni-channel marketing strategy, ensuring a seamless customer experience across various touchpoints:
  • Digital Channels: Website, Paid Advertising, SEO, Email Marketing, LINE CRM.
  • Offline Channels: Trade shows, corporate events, and strategic partnerships.
  • Develop and implement personalized communication strategies to engage corporate clients and key stakeholders effectively.

Market Research & Innovation

  • Conduct market research, competitive analysis, and customer behavior studies to identify new business opportunities and market trends.
  • Work alongside the product development team to introduce new products and service models that align with industry demands and customer expectations.

Qualifications

  • Demonstrated success in Performance Marketing or Lead Generation, with a track record of measurable results.
  • Experience in B2B, Printing, Gifting, or Customizable Products is highly desirable.
  • Strong business acumen with the ability to formulate and implement commercial marketing strategies.
  • Proven leadership experience, managing teams of 4-10 or more employees.
  • Proficiency in marketing tools, including Google Ads, Meta Ads, LINE OA/CRM, GA4, HubSpot, and Pipedrive.
  • Excellent English communication skills, with the ability to engage international clients effectively.
  • Entrepreneurial mindset, with a growth-oriented and strategic approach to business development.

Company Benefits

  • Annual performance bonus based on company performance.
  • Hybrid working.
  • Social security benefits.
  • Accident insurance.
  • Provident fund.
  • Parking for employees.
  • Exclusive premium gifts for employees.