Job Description

Our client is a leader in engineering and related technical consulting work.

Job Description

• Executing marketing campaigns and driving results according to the industry plan.
• Collaborating closely with other industry group members to refine marketing plans, strategies, and execution tactics. Monitoring performance and updating plans as needed.
• Aligning with local business organizations, including sales and product/business development teams, to maximize business impact from marketing activities and participating in special projects.

Skills and Abilities

• Strong planning, analytical, execution, and communication skills. Prior experience in a B2B software marketing, business development, or sales role would be an added advantage.
• Experience in outbound marketing demand generation strategy and execution across varied tactics like email, social, phone, direct mail, and virtual/physical/hybrid events. Familiarity with marketing nurture tactics.
• Running account-based marketing (ABM) and other customer-focused marketing tactics.
• Working with external vendors to maximize reach and impact. Managing the assigned budget, purchase orders, and invoicing process for local marketing activities. Budget and forecast management.
• Managing large projects with multiple stakeholders.
• Basic knowledge of B2B marketing concepts like target market, buyer personas, buying group, and demand/revenue waterfall.
• Readily adapting to changing market and organizational requirements.
• Highly collaborative and goal/results-oriented. Fluent in English and highly effective at presenting across a wide range of functional and organizational roles.

Education and Experience

• Undergraduate degree.
• Proven marketing experience in the B2B software industry, with specific domain experience preferred.