Key Responsibilities

• Marketing Strategy Development: Designing and implementing marketing strategies that promote the clinic’s services, ensuring growth in customer base and brand recognition.
• Campaign Management: Leading the planning and execution of marketing campaigns (digital, print, and social media) to drive client engagement and clinic traffic.
• Brand Management: Developing and maintaining the clinic's brand identity, ensuring consistent communication across all channels.
• Digital Marketing: Managing online presence including website optimization, SEO/SEM, email marketing, social media marketing, and paid advertising.
• Content Creation: Collaborating with content creators to develop engaging promotional materials, including blogs, newsletters, videos, and ads.
• Customer Relationship Management (CRM): Implementing and managing CRM systems to track customer data, and engagement, and ensure personalized communication.
• Market Research: Conducting regular market analysis to understand industry trends, competitive positioning, and customer preferences.
• Event Management: Planning and managing promotional events, workshops, and community outreach activities to enhance brand exposure.
• Budget Management: Managing marketing budget, ensuring effective allocation of resources to maximize return on investment (ROI).
• Collaboration: Working closely with cross-functional teams such as medical staff, sales, and operations to ensure cohesive marketing efforts.
• Performance Analysis: Analyzing marketing data and metrics (conversion rates, ROI, customer feedback) to adjust strategies for optimal performance.

Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or any related field, a master’s degree is a plus.
• At least 5 years of experience in marketing, preferably within the healthcare or aesthetics industry. Previous experience with digital marketing, brand management, and content creation is essential.
• Strong understanding of the aesthetics and beauty industry, including customer demographics, popular treatments, and emerging trends.