Job title: Sales Manager (Beverage Solution)
Job type: Permanent
Emp type: Full-time
Industry: Food
Functional Expertise: Sales/ Business Development
Salary type: Monthly
Salary from: THB ฿100,000.00
Salary to: THB ฿130,000.00
Location: Pakkret, Pak Kret District, Nonthaburi 11120, Thailand
Job published: 2024-07-10
Job ID: 120928
Contact name: Chatwimol Thanawastien, Orraya Onsongchan
Phone number: +66931248970

Job Description

Our client is a global leading integrated multiple food & beverage ingredients and solutions provider, with a wide range of products covering the ingredient solutions for beverage and savoury segments.

The company is looking for a suitable candidate for the position of Technical Sales Manager to be responsible for the fast-growing Thailand market.

Job Description

  • Being responsible for overall commercial & business development for the beverage solution segment.
  • Focusing on providing E2E ingredient solutions for target clients in QSR, Chain Restaurant, and Chain Beverage Café.
  • Handling new product introductions, distribution, and inventory within Thailand.
  • Finding & generating new opportunities as well as maintaining & developing customer relationships for existing clients.
  • Preparing and executing data-driven sales presentations to customers using materials from the company’s marketing and insights team.
  • Demonstrating the ability to kick start business objectives with knowledge in this sector.
  • Capturing market & customer insights. Analyzing performance & forecast trends to identify commercial improvement opportunities as well as sales reports.
  • Identifying the opportunities to cross-sell or upsell the company’s ingredients. Working closely with customers and cross-functional teams in developing & presenting solutions to customers
  • Managing contract negotiations/renewals & ensuring adherence to contractual agreements
  • Developing value-generative, long-term relationships with customers that result in increased sales and margins.
  • Ensuring full alignment of commercial approach with all key company stakeholders (products/categories/marketing/etc.).
  • Partnering with cross-functional & Operations teams to align sales strategy & product offerings with technical and operational capabilities and customer needs.
  • Overseeing supply chain aspects for key customer accounts by tracking & managing product warehouse inventory, including periodic ageing analysis and ensuring rotation / timely stock liquidation
  • Partnering with logistics and support staff to ensure excellence in contract execution, inventory management, stock ageing, rejections, debtors and vendor payables. Leading the internal response to customer issue resolution.
  • Participating in external events as needed to achieve strategic objectives (e.g. trade fairs) and maintaining in-depth technical knowledge of the company’s products.


  • Bachelor’s or Master’s in Business Administration and related. Technical background in Food Science / Food Technology is a huge plus.
  • Minimum 5 years of sales or commercial experience in beverage solutions with solid experience in direct contact with clients in QSR, Chain Café / restaurant.
  • Possesses sales experience in key account management and must be able to hunt sales/business development.
  • Experience in B2B Sales, development of differentiated customer solutions; Chain Account Management
  • Good English communication is a must.
  • Excellent presentation & communication skills with a strong sense of commercial mindset & entrepreneurship.
  • Understanding of basic financial metrics such as gross profit and other calculations.
  • Ability to work independently yet at a matrix level with marketing and R&D.
  • Result & Detail oriented with strong analytical skills and deadline-driven.
  • Good commercial acumen and ability to stay on top of the market on consumer trends
  • Excellent customer relationship management.
  • Good technical understanding of beverage solution products.