Job Description

 Our client is a leading hospital in Thailand.

They are looking for a Marketing Manager. The marketing Manager will be responsible for developing, implementing, and overseeing marketing strategies to enhance the hospital’s brand, increase patient engagement, and drive service line growth. 

Responsibilities

• Developing and executing comprehensive marketing plans aligned with the hospital’s strategic goals.
• Identifying target markets and creating tailored marketing campaigns to attract and retain patients.
• Monitoring and analysing market trends to identify growth opportunities.
• Maintaining and enhancing the hospital’s brand image and reputation.
• Ensuring consistent messaging and branding across all marketing channels and materials.
• Developing and managing digital marketing strategies, including SEO, SEM, email marketing, and social media.
• Overseeing the creation of marketing materials, including brochures, flyers, newsletters, and advertisements.
• Managing the hospital’s website content to ensure it is up-to-date, engaging, and informative.
• Collaborating with clinical staff to create patient education materials and success stories.
• Planning and executing community outreach programs, health fairs, and other events to promote the hospital’s services.
• Developing partnerships with local organizations to enhance community engagement.
• Developing and managing the marketing budget, ensuring cost-effective strategies and initiatives.
• Monitoring marketing expenditures and providing regular reports to senior management.
• Adjusting strategies based on data-driven insights to optimize marketing effectiveness.
• Leading and mentoring a team of marketing professionals, fostering a collaborative and innovative work environment.
• Providing training and development opportunities to enhance team skills and performance.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred.
• A minimum of 5 years of experience in marketing, with at least 3 years in a hospital, would be an advantage. 
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, social media, and content management.
• Ability to analyze data and translate insights into actionable strategies.
• Excellent communication, organizational, and leadership skills.