Job title: Market Research Analyst
Job type: Outsource Project
Emp type: Full-time
Industry: Aviation/Aerospace Manufacturing
Functional Expertise: Marketing & Public Relations
Pay interval: Monthly
Pay rate from: THB ฿50,000.00
Pay rate to: THB ฿100,000.00
Location: Bangkok, Thailand
Job published: 2025-01-14
Job ID: 130404
Contact name: Katawut Janlawong

Job Description

More than just a recruitment company. At PRTR, we have been a part of our customer's success for 30 years as their total HR solutions partner. With 550 dedicated professionals and over 15,000 outsourced staff, we will continue to carry out our mission to develop a better career, a better life, and a better society, and thrive to become the No.1 people solutions organization in Southeast Asia.

Responsibilities:

  • Conducting thorough market analysis to identify market opportunities and barriers in rural Thailand.
  • Assessing whitespace areas feasible for setting up vision care centres based on factors such as population demographics, poverty levels, and the current vision care landscape in the region.
  • Identifying potential partners (e.g., government, public health centres, hospitals), negotiating, and launching partnerships in close consultation with the Sustainable Programming team.
  • Identifying non-governmental organizations (NGOs), non-profit organizations (NPOs), or other like-minded organizations to jointly set up sustainable vision care access points locally.
  • Ensuring that the purpose of the partnership is clarified and sourcing the right partner with the same intent.
  • Collecting and analyzing data on consumer behaviour and preferences in the target market.
  • Conducting market surveys and identifying the range of suitable products (2.5 NVG branded) based on market needs on the ground.
  • Running recruitment drives and following up with potential leads.
  • Handling logistics and administrative work.
  • Providing support to the sustainable vision access points we have supported in the setup.
  • Managing and following up on sales orders.
  • Providing regular reports and updates to management.
  • Travelling locally as necessary.
  • Working hours: Monday – Friday, 9:00 AM – 6:00 PM. 

Qualifications:

  • Proven experience in rural/semi-urban areas.
  • Strong analytical and critical thinking skills.
  • Excellent written and verbal communication skills.
  • Fluency in Thai and English.
  • Ability to work independently and collaboratively with a team.
  • Comfortable working in a remote environment.