Job title: Digital Marketing Specialist
Job type: Permanent
Emp type: Full-time
Industry: Automotive
Functional Expertise: Marketing & Public Relations
Salary type: Monthly
Salary: Negotiable
Location: กรุงเทพมหานคร, TH
Job published: 2024-10-30
Job ID: 126445
Contact name: Narumon Soponpong, Nattakitta Thongnoppakun, Pussadee Mektru
Phone number: +6627160000

Job Description

Our client specializes in providing high-quality used cars with exceptional customer service. 

Job Summary

The Digital Marketing Specialist will be responsible for creating and executing digital marketing strategies that attract and engage customers. This role will focus on increasing brand awareness, generating leads, and driving traffic to our website and showroom.

Key Responsibilities

  • Content Creation

    • Developing engaging content for our website, blog, and social media platforms, showcasing our inventory and promotions.
    • Collaborating with the sales team to create compelling vehicle descriptions and marketing materials.

  • Social Media Management

    • Managing and growing our social media presence on platforms like Facebook, Instagram, and Twitter.
    • Creating and implementing social media campaigns that drive engagement and traffic.

  • SEO & SEM

    • Optimizing website content for search engines to improve visibility and organic rankings.
    • Managing and analysing paid advertising campaigns (Google Ads, social media ads) to generate leads and maximize ROI.

  • Email Marketing

    • Designing and executing targeted email marketing campaigns for potential buyers and previous customers.
    • Monitoring performance metrics and adjusting strategies to improve engagement and conversion rates.

  • Analytics & Reporting

    • Using tools like Google Analytics to track website performance and marketing campaign success.
    • Preparing regular reports on key metrics, and providing insights and recommendations for improvement.

  • Market Research

    • Researching to identify market trends and customer preferences.
    • Staying informed about industry developments and competitor strategies.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, preferably within the automotive sector.
  • Strong knowledge of SEO, SEM, and social media marketing.
  • Proficiency in digital marketing tools and analytics platforms.
  • Excellent written and verbal communication skills.
  • Ability to analyze data and implement data-driven strategies.