More than just a recruitment company. At PRTR, we have been a part of our customer's success for 30 years as their total HR solutions partner. With 550 dedicated professionals and over 15,000 outsourced staff, we will continue to carry out our mission to develop a better career, a better life, and a better society, and thrive to become the No.1 people solutions organization in Southeast Asia.

Job Scope:

• Developing and executing trade/channel marketing campaigns and promotional strategies tailored to product categories and target channels.
• Overseeing the entire product lifecycle, managing inventory levels to balance sales goals while minimizing the risk of aged stock.
• Collaborating with the brand team to develop pricing strategies that drive sales while maintaining appropriate profit margins for each channel.
• Working closely with brands and advertising agencies to ensure proper distribution and placement of marketing materials and media across channels.
• Preparing data analysis reports and presentations to track and communicate performance.
• Leading Below-the-Line (BTL) marketing strategies, including assortment, pricing, distribution, and in-store communication.
• Managing field force execution and ensuring adherence to in-store standards and guidelines.
• Monitoring industry trends and competitors to identify new growth opportunities.
• Conducting research and analysis to identify potential new markets for the company’s products or services.
• Tracking ROI and managing budgets effectively to support sales growth with a corporate-wide perspective.
• Coaching and developing team members, fostering creativity and an understanding of packaging design concepts.

Core Responsibilities:

• Collaborating with the sales team to synchronize plans for effective implementation.
• Working with the R&D team to manage new product launches, driving incremental sales and cost-effectiveness.
• Implementing marketing activities that enhance brand awareness and achieve sales goals.
• Strengthening brand equity through targeted marketing initiatives to increase visibility and recognition.

Qualifications:

• Minimum of 5 years of experience in Retail Marketing, Trade Marketing, Category Management, or Modern Trade Sales within the Consumer Goods/FMCG sector.
• Strong leadership, interpersonal, problem-solving, presentation, project management, and analytical skills.
• Proficiency in MS Office (Excel, PowerPoint) is required, and experience with consumer panel data (e.g., Nielsen) is a plus.
• Ability to perform well under pressure.
• Experience in pricing and promotional strategy, with a strong background in trade marketing and commercial finance analysis.
• Willingness to work in upcountry areas for short periods.
• Experience developing trade/channel marketing campaigns and promotional strategies, focusing on product categories and target channels.
• Ability to execute the right tools to build brand awareness and influence purchasing decisions.
• Skilled in identifying new market opportunities through research, analysis, and engagement with potential business targets.