Job title: Product Marketing Manager (Supplement & Skincare)
Job type: Permanent
Emp type: Full-time
Industry: Health & Beauty
Functional Expertise: Marketing & Public Relations
Salary type: Monthly
Salary from: THB ฿50,000.00
Salary to: THB ฿90,000.00
Location: Sai Mai, Bangkok 10220, Thailand
Job published: 2024-09-02
Job ID: 123086
Contact name: Sirikanya Jaisue
Phone number: +66662716000

Job Description

Our client is looking for a Product Marketing Manager for Supplements & Skincare.

This role requires a dynamic professional with a deep understanding of both the supplement and skincare industries, adept at launching new products, driving sales through various channels, and crafting compelling product stories that resonate with target customers.

 Responsibilities

  • Developing and implementing go-to-market strategies for new product launches in the supplement and skincare categories.
  • Collaborating with product development teams to ensure marketing strategies align with product positioning and customer needs.
  • Analyzing market trends, consumer behaviour, and competitor products to inform marketing strategies.
  • Creating and managing integrated marketing campaigns that increase brand awareness, product visibility, and customer engagement.
  • Developing compelling product messaging and positioning that differentiates products in the marketplace.
  • Overseeing content creation for digital, print, and in-store marketing materials, including social media, email, and website content.
  • Conducting market research to understand customer preferences, emerging trends, and new opportunities in the supplement and skincare sectors.
  • Using data-driven insights to inform product development, positioning, and marketing strategies.
  • Working closely with cross-functional teams, including R&D, Sales, and Operations, to align product development and marketing strategies.
  • Partnering with influencers, bloggers, and industry experts to build brand credibility and expand market reach.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
  • 5+ years of experience in product marketing, preferably in the supplement and/or skincare industries.
  • Strong understanding of consumer behaviour, market research, and product positioning.
  • Proven experience in launching successful marketing campaigns and product launches.
  • Excellent communication skills, both written and verbal.
  • Ability to work collaboratively with cross-functional teams.
  • Experience working with e-commerce platforms and retail channels.