Job Description
More than just a recruitment company. At PRTR, we have been a part of our customer's success for 30 years as their total HR solutions partner. With 550 dedicated professionals and over 15,000 outsourced staff, we will continue to carry out our mission to develop a better career, a better life, and a better society, and thrive to become the No.1 people solutions organization in Southeast Asia.
The Chief Marketing Officer (CMO) at the clinic will be responsible for driving the company’s marketing strategy, customer acquisition, brand positioning, and revenue growth. This role requires a results-driven leader with expertise in performance marketing, customer insights, digital strategy, and P&L management to ensure sustainable business growth.
Key Responsibilities:
- Marketing Strategy & Brand Growth
- Developing and executing a comprehensive marketing strategy that aligns with business goals to drive revenue and market expansion.
- Strengthening our brand positioning as a premium aesthetic clinic through innovative campaigns, PR, and influencer collaborations.
- Overseeing 360-degree marketing across digital, traditional, and experiential channels to enhance customer engagement and conversion rates.
- Performance Marketing & Customer Acquisition
- Leading data-driven performance marketing, including paid media, SEO/SEM, social media, and CRM to drive lead generation and conversion.
- Leveraging analytics tools to track ROI on marketing campaigns, continuously optimizing ad spend and conversion funnels.
- P&L Management & Revenue Growth
- Taking ownership of P&L related to marketing investments, ensuring efficiency in budget allocation and maximizing profitability.
- Developing pricing strategies and promotions that align with business objectives and market demand while maintaining brand prestige.
- Working closely with the finance team to analyze sales forecasts, marketing ROI, and revenue impact of promotional activities.
- Customer Experience & Loyalty
- Enhancing the overall customer journey and patient experience to increase retention, referrals, and brand advocacy.
- Implementing loyalty programs and customer engagement initiatives to boost repeat visits and long-term brand affinity.
- Leveraging customer feedback and data analytics to refine service offerings and marketing messaging.
- Cross-Functional Leadership & Stakeholder Management
- Leading and developing a high-performing marketing team, fostering a culture of innovation, agility, and accountability.
- Collaborating with medical professionals, operations, and sales teams to ensure marketing strategies align with business execution.
- Managing relationships with agencies, media partners, and key stakeholders to drive brand awareness and business growth.
Key Qualifications:
- 8+ years of marketing experience, preferably in Aesthetic, Luxury, FMCG, or Beauty industries.
- Proven track record in performance marketing, digital strategy, and customer acquisition.
- Strong understanding of P&L management, budgeting, and revenue growth strategies.
- Expertise in data analytics, marketing automation, and customer insights.
- Leadership experience in fast-paced, high-growth environments.
- Strong business acumen, strategic thinking, and hands-on execution skills.