Job Description

Our client is an educational institution.

Responsibilities

• Being an adept consumer marketing professional with extensive experience in leveraging the complete marketing toolkit and deploying strategies across multiple channels. The ideal candidate will possess a track record of crafting and executing campaigns, maximizing returns, and effectively managing agency resources to deliver exceptional results.
• With over 7 years of corporate-level communications proficiency, candidates should excel in both message development and execution. They should thrive in environments requiring engagement across various channels and demographics.
• The successful candidate will demonstrate digital acumen, adept at leveraging digital platforms to engage diverse stakeholder groups effectively.
• Being a skilled copywriter, the candidate will have the ability to tailor their tone to suit different audiences while adhering to corporate style guidelines.
• Having empathy towards the school community is crucial, with an ability to understand and address the needs of parents through impactful communication.
• Being a patient and collaborative mentor, capable of inspiring junior staff to adopt best practices.
• Directing sales experience in a personalized B2C setting is preferred, though not necessarily within the education sector.
• Having excellent verbal communication, presentation, and persuasion skills is essential for both one-on-one interactions and group settings.
• Being results-driven, candidates should be motivated to achieve successful outcomes.
• Having experience in multicultural settings, both in verbal and written communication, is advantageous. Proficiency in English is required, with fluency in a third language being desirable.
• Self-motivation, attention to detail, and a proactive attitude towards achieving quality results are crucial traits for this role.
• Demonstrating strong multitasking abilities and the capability to prioritize tasks effectively.
• Proficiency in Microsoft Office Suites (Word, Excel, PowerPoint) is expected.

Qualifications

• A bachelor's degree or equivalent qualification in marketing, communication, business administration, or a related field is required.
• Proficiency in utilizing customer databases and CRM platforms is essential.
• Demonstrated experience in effectively working with segmented customer bases to implement sales and service strategies is necessary.
• Strong analytical skills are required, to enable the interpretation of multiple data sets to identify trends.
• Commercial acumen is vital, with a solid understanding of financial metrics, including the ability to set budgets, assess P&L performance, and evaluate ROI.
• Thorough knowledge of the entire marketing mix, encompassing strategy development, planning, campaign execution, and performance measurement and optimization, is expected.
• Proficiency in online/digital marketing, including website management and online advertising, is essential.
• Exceptional written and verbal communication skills are necessary, with the ability to produce high-quality marketing copy.
• Good ICT skills, including proficiency in Word, Access, Excel, and PowerPoint, as well as experience using Content Management Systems and social media platforms, are required.
• Experience in managing the creative development process for both digital and printed communications, including agency management, briefing, production, print, and photography, is important.
• Excellent face-to-face and verbal communication abilities are crucial, enabling effective engagement with stakeholders and ensuring clear communication of messages.
• Strong listening skills are essential, allowing for the understanding of communication nuances and the detection of underlying messages.

Our client offers an attractive benefits package with 5 working days.       

Reference No.: 119108