Job Description

More than just a recruitment company. At PRTR, we have been a part of our customer's success for 30 years as their total HR solutions partner. With 550 dedicated professionals and over 15,000 outsourced staff, we will continue to carry out our mission to develop a better career, a better life, and a better society, and thrive to become the No.1 people solutions organization in Southeast Asia.

Job Responsibilities:

• Developing, curating, and managing content (images, videos, written) across social media platforms such as Facebook, Instagram, and Line.
• Creating and implementing a social media strategy that aligns with business goals, including setting objectives, identifying target audiences, and selecting appropriate platforms.
• Planning and executing social media campaigns, including paid Facebook, Instagram, and Line ads.
• Tracking and analyzing social media performance using tools like Google Analytics, Facebook Insights, and other analytics platforms.
• Generating reports to assess campaign performance and providing data-driven insights for future strategies.
• Engaging with the audience by responding to comments, messages, and inquiries, fostering relationships, and promoting a positive brand image.
• Ensuring all social media content is consistent with the brand's voice, tone, and messaging across all platforms.
• Staying updated on social media trends, tools, and best practices, adapting strategies to stay competitive and seize new opportunities.
• Collaborating with the marketing team, customer service, and other departments to align social media efforts with overall brand communication and product strategies.
• Managing negative publicity or social media crises by developing and executing crisis communication plans.
• Overseeing marketing activities both online and on-the-ground to build brand awareness and engagement.
• Collaborating on channel activities to ensure effective execution of plans.
• Leading all activities of the Media Relations Section, including Paid, Owned, Earned, and Shared media, media event management, news analysis, and crisis communication.
• Building and maintaining strong relationships with external partners (media, agencies, KOLs, etc.) to achieve objectives.
• Preparing and analyzing marketing data to inform decisions.
• Managing A&P budgets to ensure cost-effectiveness.
• Mentoring and developing team members to understand creativity and media strategies by platform.
• Performing other tasks as assigned.

Qualifications:

• Bachelor’s degree in Marketing or a related field.
• 5-6 years of experience in media relations, brand communication, or public relations in the FMCG sector.
• Strategic thinking with strong analytical skills, creativity, and adaptability.
• Established network with media and communication agencies.
• Excellent communication skills in both Thai and English.
• Strong leadership skills with the ability to work well in a team environment.
• Experience in risk and crisis management.
• Highly organized with the ability to manage multiple projects simultaneously.
• Quick to adapt to new trends, platforms, and tools in the fast-paced social media landscape.
• Ability to communicate in English effectively.