Job Description
Our client is global and well-known in the manufacturing industry and has been operating for more than 20 years with multi-cultural, flexible, and provides automotive services and products.
Responsibilities
- Being responsible for the overall operation of the official website. Develop and execute comprehensive SEO strategies to improve organic search rankings, increase website traffic, and enhance online visibility.
- Analyzing customer basics info and behaviour data.
- Conducting thorough keyword research, analysis, and selection to drive targeted traffic and improve search engine rankings.
- Optimizing website content, meta tags, headings, and other on-page elements to improve search engine visibility and user experience.
- Identifying and implementing technical SEO improvements, such as website speed optimization, mobile responsiveness, and structured data markup.
- Managing website updates, maintenance, and troubleshooting to ensure smooth website operations and optimal performance.
- Working closely with cross-functional teams, including marketing, design, and development, to coordinate website updates, promotions, and campaigns.
Requirements
- Bachelor's Degree in Marketing, Communications, Computer Science, or a related field.
- Proven experience of at least 3 years in SEO strategy development, implementation, and optimization.
- Good Command of English or Chinese.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Experience with website optimization techniques, including website speed optimization, mobile responsiveness, and technical SEO.