Our client is one of the coffee café chains in Thailand.

The company is looking for a suitable candidate for the position of Marketing Manager to join the team.

Job Description

• Developing and implementing promotional campaigns for in-store and online to increase customer engagement and sales.
• Planning and executing festive and seasonal menu promotions to attract and retain customers.
• Collaborating with the R&D team to create and launch new menu items.
• Conducting market research to identify trends and customer preferences to inform new product ideas.
• Designing and managing CRM programs to enhance customer loyalty and retention.
• Developing membership programs and initiatives to drive customer engagement and repeat visits.
• Working with graphic design agencies to create visually appealing marketing materials.
• Ensuring all marketing collateral aligns with our brand identity and messaging.
• Developing and implementing digital marketing strategies across social media platforms.
• Monitoring and analyzing digital marketing performance metrics and adjusting strategies as needed to achieve marketing goals.
• Being responsible for the company’s social media platform and responding to customer’s recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in marketing, preferably in the food and beverage retail/chain restaurant or café industry.
• Proven track record of successful marketing campaigns and promotions.
• Strong understanding of CRM programs and customer loyalty strategies.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Proficiency in digital marketing tools and platforms.
• Ability to work collaboratively with cross-functional teams and external agencies.
• Strong organizational and project management skills.