Job title: CRM Manager (Retail Restaurant)
Job type: Permanent
Emp type: Full-time
Industry: Food & Beverage
Expertise: Customer Services
Salary type: Monthly
Salary: Negotiable
Job published: 2019-10-18
Job ID: 81863
Contact name: Palmkaew Nuallaong, Chatwimol Thanawastien
Phone number: +66906478506/+66982585068, 093-1248970

Job Description

Job Description:

  • Being responsible for all CRM development & management functions for every restaurant brand in the company.
  • Being responsible for managing the organisations CRM, ensuring the company can make the most out of the marketing opportunities it offers.
  • Planning and delivering CRM strategies across the company to encourage customer retention and customer loyalty.
  • Deciding on the CRM platform structure and architecture, ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
  • Highlighting and managing customer journey mapping analysing touch points within the organisation and maximising commercial opportunities.
  • Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
  • Overseeing direct communications with customers through the CRM.
  • Monitoring and maximising customer lifetime value strategies, ensuring maximum profitability.
  • Ensuring the database is segmented effectively for targeted marketing activities.
  • Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
  • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
  • Monitoring and maximising customer lifetime value strategies ensuring maximum profitability.
  • Analyzing the customer database and identifying opportunities, retaining existing customers, and engaging potential customers.   
  • Listening to recordings of representatives interacting with customers and using the recordings to enhance training or offer necessary correction.
  • Creating programs for motivation for existing customers to increase visits to branches.


  • Thai nationality, aged above 35 years old with a pleasant personality.
  • Bachelor degree in Business Administration, Marketing, Management, Public Relations, or a related field.
  • Must have direct experience in CRM management from a retail restaurant or retail business.
  • Extensive experience of direct and digital marketing, ideally from a similar industry.
  • A strong background in customer acquisition, re-engagement, and retention strategies.
  • A confident and articulate communicator capable of inspiring strong collaboration in an organisation.