Job title: Trade Marketing Manager (Modern Trade)
Job type: Permanent
Emp type: Full-time
Industry: Consumer Goods
Expertise: Human Resources
Salary type: Monthly
Salary from: THB ฿80,000.00
Salary to: THB ฿100,000.00
Job published: 2019-09-30
Job ID: 81270
Contact name: Chanticha Sae-ngow

Job Description


  • Owning the shopper/category insight 'by customer/channel'.
  • Owning the 5P by customer/channel.
  • Working with the Sales Team to execute agreed brand activities and category platforms in own customer/channel.
  • Developing category strategy (and channel strategy – for Modern Trade), including:
    • Category objectives & strategies (growth driver) for customers.
    • Tailoring 5P strategy to fit with specific customers.
    • Shopper solutions/breakthrough initiatives.
    • Category promo trend reviews and evaluations.
  • Developing assortment by customer for Modern Trade, Retail, Supermarket, CVS, and the Shopper Development Manager with support from the Commercial team.
  • Executing ‘at customer level’ each Retail Category Managers' generated growth activity ideas i.e.  providing estimates of required premiums.
  • Leading & executing ‘by-customer’ shopper programs - GTM/selling story/IMC/KV & POP development/ROI evaluations.
  • Conducting category reviews - 2 ways.
  • Reviewing category/brand performance vs plan across all KPI (SOM, Distribution, Sales, Shopper KPIs) and recommending corrective actions, both internal (via monthly discipline) & external (meeting with customers).


  • Master or Bachelor Degree in Business or a related field. 
  • Experience in trade marketing/shopper development in FMCGs.
  • Skills in communication, planning & priority setting, teamwork & collaboration, influencing/negotiation.
  • Excellent understanding of trade, data analytics, category management, consumer & shopper insights, and promotional effectiveness.
  • Good command of English.